Monday, January 18, 2010

Communication: Barriers & Theories

BASIC ELEMENTS OF COMMUNICATION

1. Sender/Encoder
2. Channel
3. Noise
4. Message
5. Receiver/Decoder
6. Feedback

TYPES OF COMMUNICATION

1. Non-verbal Communication
2. Intrapersonal Communication
3. Interpersonal Communication
4. Mass Communication
5. Written Communication

BARRIERS OF COMMUNICATION

1. Dissonance
2. Channel Noise
3. Semantic Noise
4. Feedback Effect
5. Illiteracy
6. Energy-Electricity
7. Language
8. Field of Experience
9. Religion
10. Social/Cultural Norms
11. Prejudice & Stereotyping

THEORIES OF COMMUNICATION

1. Cognitive Theory of Communication (1951) Leon Festinger
2. Two step flow of Communication Model: Katz & Lazarsfeld
3. AMX model of communication (1953) Newcamb
4. SMCR communication model: David K. Berlo
5. Transactional model of communication (1970) Barnlund
6. Mathematical model of communication: Claude Shamon & Warren Weaver
7. Circular Model of communication (1954) Osgood & shramm
8. Cultivation theory of Communication: George Gerbner
9. Laswell model of communication (1964)
10. Helical model of communication (1967) Daneer
11. Mosaic model of Communication (1968)

MEANS OF MASS COMMUNICATION

1. Newspapers
2. Radio
3. Television
4. Film
5. Internet
6. Books
7. Pamphlets & Posters
8. Magazines

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